Art's Book

FROM SCRATCH AND ON A SHOESTRING: HOW ABSOLUTELY ANYONE CAN BUILD AN OUTSTANDING PRACTICE
by Arthur A. Leidecker ISBN 1-55212-972-1

FROM SCRATCH AND ON A SHOESTRING is an important book written for the practitioners in the helping/healing professions. Not only does it give readers a step-by-step guide on how to set up and run a successful practice, it guides them in how to do it on a shoestring investment. Up until now there has been no reliable textbook creating an economical success strategy for alternative or complementary modality practitioners. In fact, the strategies are so effective that they can be applied in any business. Even established, conventional medical practitioners can greatly enhance their practices by following this book.

Leidecker's direction helps the reader avoid a multitude of expensive mistakes during the first difficult years of practice development. "Those who already have a mature practice or business will still benefit tremendously from his powerful techniques for instantly increasing income - many will surprise you," says Leidecker.

The author details how he turned a ten dollar investment for business cards into fifty-two million dollars in just four years. Through his many years of lucrative business life, combined with his own sensitive marketing observations gathered over a lifetime as a world traveler, what he teaches can be trusted.

"Alternative and complementary health care is on a rapid rise in popularity, with each year seeing more and more practitioners entering the marketplace. It is in the best interests of us all that these practitioners succeed, for successful practitioners generate satisfied clients who tell their friends. This creates an expanding opportunity for helping people and will bring greater abundance to practitioners. This book is a great contribution to that future," says Leidecker.

Art Leidecker is a speaker, author, marketing consultant, board certified hypnotherapist and certified instructor. He is also the president of the International Association of Medical and Therapeutic Specialists. He lives with his wife Marilyn in the Chicago area. Early retirement allowed him to pursue his interest in hypnotherapy which led to yet another career: developing a premier state-licensed school teaching hypnotism and other healing modalities.

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